Search engines are the easy access to the web, unless you know the exact website you want to visit. Internet users rely on search engines like Google, Yahoo, Bing, etc. for them to easily navigate a large amount of content or information, otherwise known as the World Wide Web.

Search engines help individuals find what they are looking for, while businesses utilize this program to advertise online and reach prospective customers.

Search Engine History

Back in 1990s and early 2000s, the search engines weren’t that powerful. They rely on the web developer telling the search engine what keywords a page is about. This isn’t that efficient for the users because web developers could just easily repeat the keyword into the metadata as many times as they wanted.

Search Engine Today

Over a decade, how we use the web has changed as online brands have established themselves and different algorithms have implemented.

People have become keen on searching for answers to even more complex questions. These are genuine questions that need the exact answers to help users become more knowledgeable, aware and satisfied.

We’ve seen lots of improvements in the search system including how it answers the user’s information needs and provides a seamless connection between their thoughts and the search results that they find.

When you need a specific bit of information, search engines try to get your information as quickly as it can, and with instant, you don’t even have to type in your full thought because it will show you keyword ideas or results before you’ve even finished what you are typing in.

The search engines are pulling back at the best quality content that a user wants to read by implementing algorithms and penalized websites that didn’t adhere to it.

In a nutshell, search engines today have a lot more processing power to evaluate information, work out with the content and make new improvements in providing accurate results for internet users.